Founder · since 2022
Brainz
My studio in Casablanca, where I build AI-first products and advise companies that want to move first.
you are here!
Hi, I'm Badr
- Multi-founder & tech advisor
- AUSIM 2026 closing keynote
- 15+ years building software
- agent whisperer
- hands-on CTO, still ships code
- co-founded 3, founded 1, CTO of 1
- boardroom head, builder hands
- Ventures: • Brainz (founder) • Athenia (co-founder) • Snapym (co-founder) • Valkima (co-founder) • Maltem Africa (CTO)
- Triathlon, running, padel & 3D printing
- Based in Casablanca, working worldwide
- Serial builder by passion
I start companies, build AI products and advise executive teams on technology. If you're working on something ambitious, I'd love to hear about it.
no pitch, no deck, just a conversation
Five places I build
four I started, one I lead tech for
founded & co-founded
Co-founder
Athenia
An AI agent for insurers that handles bodily-injury car claims, from the police report to the settlement.
from PV to payout
Co-founder
Snapym
A SaaS that lets consultants assess an organization's digital maturity, with KPI scoring and executive dashboards.
maturity, measured
Co-founder · since 2022
Valkima
The digital arm of the Maltem group. Strategy, delivery and coaching for digital and AI transformation.
think · build · share
and CTO of
CTO · since 2020
Maltem Africa
A digital transformation consultancy in Casablanca, part of the Maltem group. I lead technology, architecture and AI.
the CTO hat
+ side projects: Padelytics AI, TriTrainer, ReelForge, Agentic Factory and a few more
How I help leaders
from the boardroom to the code
C-level advisory
For CEOs, boards and executive committees. Technology and AI strategy, IT master plans and decision memos your committee can act on.
- • tech & AI strategy
- • IT master plans
- • AI governance
Techno advisory
For CIOs and CTOs who want a second pair of eyes on the big calls: architecture reviews, build or buy, vendor choices, tech debt and security.
- • architecture reviews
- • build vs buy
- • tech debt trajectories
Build with you
When a decision needs a prototype, I build it. From AI pilots to production, with agents, evaluation, guardrails and cost control.
- • AI Factory & LLMOps
- • agentic systems
- • rapid prototyping
Selected missions
by sector only, client names stay private
Data & AI governance and roadmap
Data maturity diagnosis, a target governance model, a 2026–2028 roadmap and a 90-day plan to launch a Data Office.
Agentic AI platform architecture
Reference architecture for AI agents: model gateway, document vision, guardrails and integration patterns.
GenAI use-case portfolio
Nineteen use cases scored on value and feasibility, checked against Moroccan data-protection and cybersecurity law, with hosting trade-offs.
Enterprise architecture transformation
As-is mapping, guiding principles and an iterative transition architecture for risk, compliance and master data.
IT master plan 2025–2028
Target information system, a tech radar and end-of-life tracking across the estate.
Digital Factory set-up
Technology direction and decision support to design and launch an in-house Digital Factory.
Single customer view for agents
Architecture and delivery of a single customer view inside the agent workstation: React front end, BFF and Java services over the core system.
Mortgage-credit platform
A new credit-origination system: incremental architecture, workflow-engine choice and tech decisions tied to the business.
API management platform
Benchmark of enterprise and open-source API managers, five-year TCO and a decision file for the steering committee.
sectors I know from the inside
Banking & credit
Transition architecture, digital factories, credit origination, API management.
Insurance
Agentic AI, customer 360, claims and subscription journeys, move to cloud.
Retail & distribution
IT master plans, tech radars and ERP choices.
Logistics & mobility
Digital Factory set-up, API and integration platforms, rail-freight software.
Utilities & energy
Data & AI governance, executive decision memos on costs and pricing.
Startups
MVPs in weeks, architecture and tech choices, three companies co-founded.
How we work together
four moves, one flywheel
-
Listen
A first conversation about where you want to go and what is slowing you down.
-
Map
A clear picture of your systems, your options and where AI creates real leverage.
-
Decide
Decision memos with options, trade-offs and a trajectory your executive committee can act on.
-
Build
When it makes sense, we build it together, from the first prototype to production.
...and round we go again
The road so far
fifteen years, one direction
-
2012
Java consultant
Capgemini. Enterprise software for retail and rail freight.
-
2014
Software architect
Insurance. A digital transformation and an open API program.
-
2016
On stage
Devoxx Morocco speaker, meetups and the DevCast.ma podcast.
-
2018
Tech lead, then CTO
Banking digital services in Casablanca. A team of ten and six MVPs shipped.
-
2020
CTO, Maltem Africa
Architecture, cloud and AI for large organizations. IBM Champion the same year.
-
2022
Founded Brainz, co-founded Valkima
My own studio, and the digital arm of the Maltem group.
-
2026
AUSIM closing keynote
Tangier, October 2026.
Who I love talking to
-
Founders
with an idea that needs a technical co-pilot.
-
CEOs & executive committees
facing a technology or AI decision that matters.
-
CIOs & CTOs
who want a second opinion before the big call.
-
Partners
agencies and consultancies who want to build together.
Think we could build something?
I'm not selling anything. If you have an idea, a project or a hard technology decision on your desk, let's talk it through.
Message me on WhatsApp
this one!
zinoun.badr@gmail.com
Badr serial founder · CTO